Rhode is everywhere. TikTok, Instagram, YouTube, and every beauty influencer’s top shelf. The soft glazed packaging, the perfectly lit ads, the minimalist branding. It all hits the trend perfectly.
But let’s be honest. A massive part of Rhode’s success comes from one simple fact: it is Hailey Bieber’s brand.
The Power of Celebrity, Not the Formula
Rhode did not go viral because the skincare world suddenly discovered brand new ingredients. Most of the formulas are built with familiar and widely used actives: peptides, niacinamide, shea butter, ceramides, and hydrating agents that already exist in countless products. These are good ingredients, but they are not revolutionary.
People are not just buying skincare. They are buying the lifestyle, the aesthetic, the Hailey fantasy.
Marketing Over Innovation
Rhode’s marketing machine deserves more credit than the labs behind it.
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Trendy packaging
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Soft, aspirational visuals
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Clean girl messaging that fits perfectly with what Gen Z and young Millennials love
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Every drop treated like an event
This is not about discovering a life changing moisturizer. It is about buying into a curated identity that Hailey already represents.
You Are Paying for the Trend, Not Unique Ingredients
There is nothing wrong with liking Rhode. The formulas are simple and generally effective. But they are not more advanced than many brands that have existed for years.
You are paying for the trend, the aesthetic, and the association with a global celebrity. Not for rare actives or next level innovation.
The Real Takeaway
If the products make you feel good, then enjoy them. Just remember that great skincare does not require a celebrity face behind the bottle. Many smaller brands and even affordable drugstore lines use the same ingredients and sometimes better formulas.
Buy Rhode if you love the vibe. Just do not assume it is the most effective option on the market.
Explore dermatologist approved products now: www.laformule.us